Positioning and Differentiating Your Business - 6237 Words

The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 I I Target Market: Part 1 – Developing the Components of Your Positioning Strategy The first step in writing your Positioning Strategy is to select the six general components by checking the appropriate boxes in each category below. Then translate those general components into the specific elements of your Positioning Strategy by writing down how each applies to your business in your target market. I Product acceptance I†¦show more content†¦That presents you with the opportunity to position your business as friendly and filled with employees who enjoy helping customers. Or you might notice in target market â€Å"B† that honor and integrity are prized personal values and the dominant purchase preference is â€Å"performance† (they focus on reliability, dependability, and quality). This could lead you to position your business as one that â€Å"goes the extra mile to make it work right for you.† Once you learn to apply this approach, the possibilities are unlimited! Redefining Your Products With so many similar and competing products and services out there, redefining yours so that it stands out from all the rest is an important part of your Positioning Strategy. The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet (cont’d) Key product attributes I Functionality I Sensory impact I Unconscious associations I Conscious-mind conclusions I Price/value I Access/convenience How they apply in this market segment†¦ Key psychographic characteristics How they apply in this market segment†¦ This component requires that you describe your product in terms of its key attributes as perceived by the customer. For purposes of positioning, you don’t have to create a detailed product description – just a few words toShow MoreRelatedEssay about Positioning841 Words   |  4 PagesPositioning Many people consider marketing as a means to let creative juices flow. In many ways, this can be true. But what many do not realize is that marketing needs common sense and logic to a certain extent. This applies to both internal and external marketing. Companies tend to lose focus – whether it be because it is having a difficult time dealing with high growth or because a few upper management ‘wanna-be’s’ try something bold (without thinking). This is where positioning comes intoRead MoreMetabical Positioning And Communications Strategy For a New Weight Loss Drug Harvard Business Essays and Term Papers948 Words   |  4 PagesHello Metabical Positioning And Communications Strategy For a New Weight Loss Drug Harvard Business Essays and Term Papers Search Results for metabical positioning and communications strategy for a new weight loss drug harvard business Displaying 1 - 30 of 1,500 * Metabical: Positioning And Communications Strategy For a New Weight-Loss Drug Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q amp; A 1. Who is involved in the decision making process? WhatRead MoreSegmentation, Targeting and Positioning of Toothpaste Industry1749 Words   |  7 Pagesserviced Market positioning After choosing a market segment the organisation must decide which place its product in its customers mind compared to competitors products in the segment. To properly position a product various positioning strategies may be used. Some examples of these are: Positioning by product attributes, according to usage occasions, according to user classes, against competitors and away from competitors and positioning for different product classes (Market positioning 2007) (KotlerRead MoreSegmentation, Demographic, Psychographic And Behavioral1255 Words   |  6 Pageseffectively met by their own offering. Marketers identify consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix (Lascu Clow, 2010). 2. Discuss a company (not your marketing plan company) that you believe understands the concept of segmentation and the identification of a target market to focus their marketing efforts. What are some of the key indicators that they understand target market analysis? I think AppleRead MoreSegmentation, Targeting Positioning1463 Words   |  6 PagesUniversity of Zimbabwe Graduate School of Management *Marketing Ma*nagement Question: Kotler (1988) has stated that: â€Å"The heart of modern strategic marketing can be described as STP – segmenting, targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way, market segmentationRead MoreMicro and Macro environment factors1639 Words   |  7 Pagesmarketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria, targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers, suppliers, creditors, distributors, dealersRead MoreThe Marketing Objectives Of Qantas Airlines1404 Words   |  6 Pagesreasons. For example some pursue to provide essential services for the community benefit, whereas others for profit produce goods or services. Therefore in general terms business plays a role in overall contribution of our society. The market today is very strong and competitive. Hence marketing activities often can be a differentiating factor between industry leaders and the other market players. The purpose of this report is to examine the marketing objectives of Qantas airlines. This assignment wishesRead MorePets.Com1013 Words   |  5 Pagespotential competitor. They needed to be backed by a venture capitalist like Amazon.com who is well established with a successful business model to learn from. Advantages Receiving cash and raise more money Pets.com obtained a link on Amazon.com’s home page Amazon also offered a buddy system for Pets.com employee to seek guidance from Amazon.com’s employee for any business issue Recruit top talents Eliminated a very strong competitor Enabled Pets.com to use the experience and strategic assets ofRead MoreA Compelling App Store Description998 Words   |  4 Pagesfor the best price that fits your buying habits and desires. Now with our iPhone app, you can enjoy Comp-U-Shop’s unique shopping user experience (UX) anywhere! This new iPhone app offers shoppers easy-to-use search tools and content to help you in finding the exact product you are looking for. Comp-U-Shop has also generated endless unbiased product reviews based on the Epinions community, and is growing daily! Download Comp-U-Shop on the go and start tracking against your family budget anywhere. WithRead MoreMy Target Market For A New Self Propelled, Robotic Lawn Mower962 Words   |  4 PagesDetermining the best target market for a new self-propelled, robotic lawn mower will require proper segmentation, targeting, and positioning. The consumer market should be divided with demographic and geographic segmentation; the entrepreneur should target middle-aged and elderly homeowners in sweltering locations; and the company should apply a â€Å"more for the same† positioning strategy. Demographic and geographic segmentation should be used to view the market structure. The use of multiple segmentation

College Student with Bipolar Disorder Essay - 1462 Words

Bipolar disorder, also called a manic-depressive illness, is a common disorder which causes mood swings, lasting periods of depression, and episodes of mania. â€Å"Extreme changes in energy, activity, sleep, and behavior go along with these changes in mood† (National Institute of Mental Health [NIMH], 2008). A person becomes more goal-oriented and has grandeur visions of success. Patient M shows all these symptoms while talking to her friends and professors in college. She describes herself as a person who is above the two standard genders, what she calls a â€Å"third sex†, and who switched souls with a senior senator from her state. The latter belief inspires her to start a political campaign and achieve a high position in the government. She†¦show more content†¦Growing up in an overprotective environment never gave her the chance to become emotionally mature and independent. In addition, her parents demands were always in first place and they were very str ict. At the age of 20, while she is in college, we can see how her childhood environment had influenced her current state. She tells her friends she is above the genders and does not need human sexuality to give birth. This can be connected to her overprotective environment, particularly when sex and dating were concerned in high school. Her parents had high demands, so she decided to become a politician. There is nothing wrong with being ambitious, but her reasons included switching souls with a senior state senator which gave her access to his thoughts and memories. Her ambition does not stop at being a politician, she also wants to single-handedly save the world from nuclear destruction. This is a prefect example of visions of grandeur success that people often see in their episodes of mania. The reason can be traced back to the over-demanding environment she grew up in. Although everybody reacts emotionally to environmental factors to a certain extent, people who have bipolar di sorder â€Å"can develop extreme moodiness in reaction to events in their environment.† (Miklowitz, 2010, p. 74). Furthermore, according to Miklowitz (2010), scientists still do not completely understand the importance environmental influences and stress, butShow MoreRelatedCollege Students Exposure to Mental Illness743 Words   |  3 PagesIntroduction Many American students who graduate school seeking a higher education through college and or technical school is typically idolized amongst families and peers. Unfortunately, college has become extremely expensive for those living in the middle and lower class households. Many students often apply for student loans to compensate for what scholarships and federal financial aid to do not cover, such as the expenses of tuition, books, room and boarding fee. The stress of financial aid aloneRead MoreTeachers, Counselors, And Even Parents Seem To Think That1403 Words   |  6 PagesTeachers, Counselors, and even parents seem to think that pushing students towards applying to college early is helping them out. When most teenagers already have have multiple college classes, extra-curricular activities, and activities outside of school to worry about. To top it off, they even have to worry about getting enough sleep at night and fitting relationships and friendships into their already busy schedule. Teachers, counselors, and parents never really stop to think about whether thisRead MoreEffective Instructional Practices For Students With Bipolar Disorder Essay925 Words   |  4 PagesWorking with Students Afflicted with Bipolar Disorder Despite the advances in designing instructions for students with learning disabilities, a lot of educators across the country still face significant challenges in addressing the needs of students who suffer from behavioral and emotional disorders. To add to this existing conundrum, there are a lot of students exhibiting bipolar characteristics who remain undiagnosed. Despite the existing federal mandates to better integrate disabled students with theirRead MoreThe Field Of Mental Health1739 Words   |  7 Pagespresent with a variety of diagnosis, where every patient may get a different form of treatment and medication. One can say that mental health disorders can be convoluted as the psychiatrists are faced with the arduous task of prescribing medication, via trial and error. Particularly because irregularities are found between the use of antidepressants and bipolar disorder (Bauer et al., 2013). This writer was inspired first hand while having the privilege of fulfilling an inter nship at Riverside County MentalRead MoreA Family Member Or Friend Who Suffers From Bipolar Disorder?1689 Words   |  7 Pagesor friend who suffers from Bipolar Disorder? Jessica was one of my friends from College, during college she was an outstanding student, she was always on time with assignments, no absences, and on top of the class. Everything in her room and study papers were extremely organized, but sometimes she last days with insomnia and cried without motive. Her parents’ divorce cause a terrible impact in her family, the doctors diagnosed her mom with major depression. After college, she applied for a well-paidRead MoreBipolar Disorder And Manic Depressive Disorder1740 Words   |  7 PagesBipolar disorder, previously manic depressive disorder, is a disorder that has a myriad common misconceptions surrounding it within the general public. Unless one has taken the time to research what Bipolar Disorder is/entails or is suffering from the disorder itself, knowle dge about the disorder typically comes from hearsay. Before reading Kay Redfield Jamison s novel, most of what I knew or had learned about Bipolar Disorder was from other individuals. I knew it was some form of disorder butRead MoreDanny s Diagnosis And Treatment Recommendations1476 Words   |  6 PagesDanny’s Diagnosis and Treatment Recommendations Based on the scenario, Danny is a 22-year-old college student, who has been brought into my office by his parents. His mother reports that Danny can be the real life of the party and that most people find him very charismatic, that he once tried to harm himself after a girlfriend cheating on him, that lately he has been staying up late playing video games lately and getting an average of a couple of hours of sleep and that the lack of sleep does notRead MoreMental Illness Is A Condition That Affects Millions Of Americans1289 Words   |  6 Pagesmore and more possible to live close to a normal life. It is estimated that one in five Americans experienced some form of mental health issue within the last year. The most common form of mental illness experienced in the United States is anxiety disorders (Kinsman), which affect nearly 40 million Americans. The second most common is depression, affecting approximately 19 million Americans. Anxiety and depression can often go hand-in-hand w ith each other; many of those suffering with one, will experienceRead MoreWhat Concerns Do You Have About Your Daughter?859 Words   |  4 Pagesdropping out. This isn’t like her, and I’m worried.† Dr. Fields: â€Å"Tell me more about the activities she was involved in growing up and in college. Mother: â€Å"She has always taken on a lot. She was involved in every school activity, she started writing novels, and starring in her own movies. She would stay up all night working on a project. Now she is a full time college student and has a part-time job. Some days she will call me for hours and to tell me everything she has going on. She is so passionate aboutRead MoreSymptoms And Symptoms Of Bipolar Disorder1917 Words   |  8 Pages Bipolar disorder can also be referred to as manic-depressive illness. (NIMH 1) It is a brain disorder which causes a drastic change in an individual s behavior, mood, activity levels, and their ability to complete everyday tasks. Before we talk about the aspects of the disorder, we need to understand two important definitions. One being a manic episode which is a period of abnormal and persistent elevated, irritable mood that lasts at least a week. This episode must cause noticeable difficulty

Research Proposal on Obesity Free Essays

string(45) " diets and lead to them becoming overweight\." About one in five American kids is overweight enough to be considered obese (Parr 45). Obesity being 20% or more overweight, is considered a disease because it is associated with so many health problems, like heart disease and diabetes. Being obese as a child usually leads into being obese through adulthood. We will write a custom essay sample on Research Proposal on Obesity or any similar topic only for you Order Now â€Å"One third of adults are obese, and a third of these got that way in childhood† (Parr 53). That is why it is so important to keep kids from becoming overweight and to help obese kids lose weight. The increasing number of obese parents, technology, children having no supervision after school, and the unhealthy content of school lunches are to blame for the increasing number of overweight kids in the United States. A majority of the information used in writing this paper came from obesity source books, magazine articles, and websites devoted to helping children lose weight. Decades ago children would play tag, ride bikes, and participate in other outdoor after school activities following a nutritious snack prepared for them by one of their parents. Today, most children come home to an empty house, snack on any junk they can find, and watch television or play video games until their parents get home hours later. With no supervision, who can blame them? The foods offered at schools have changed as well. Candy, chips, and soda are a favorite of most children when eating their school lunch. Vending machines are now in most cafeterias today too, making it even easier for children to snack before and after lunch. America is one of the most overweight populations in the world, and we all wonder why. The following paper examines the root causes of this public health problem, answers the question of â€Å"why†, and offers possible solutions, to this crisis. Society as a whole is more overweight than ever before, causing their poor eating and exercising habits to be passed down onto their children. Of course genetics plays a part in some cases of obesity children, but for the most part, it is really more an issue of the habits that kids pick up from their parents. If both parents are obese, their child has an 80% chance of being obese, if one parent is obese, their child has a 40% chance of being obese, and if neither parent is obese, their child has only a 5% chance of being obese† (Bray 68). Shared family behaviors such as eating and activity habits influence a childs body weight. When a child sees their mom or dad eating unhealthy foods all the time, and snacking throughout the day, that child will get used to that eating pattern and follow in the footsteps of their parents. Overweight parents also tend to cook high calorie foods and order out more than thinner parents. This is bad because not only does that child eat foods high in fat throughout their whole childhood, but they also pick up the high-fat style of cooking as well. If a parent is overweight, it might not be as huge of a priority for them to get their child into shape. Even if it is, the extent to which they can exercise with them is limited. It is a key factor when your child is overweight to get them active as well as to cut down the amount of fat in their diet. But you must carefully cut down the fat in their diet. Reducing fat is a good way to cut calories without depriving your child of nutrients. Simple ways to cut the fat in your family’s diet include eating low-fat or even better, non-fat dairy products, poultry without the skin, and lean meats, and low-fat or fat-free breads and cereals. Making small changes to your family’s diet is a good, healthy way to help your child lose weight. It is also good to involve your child in food shopping and preparing meals. This teaches children about nutrition, and gives them a feeling of accomplishment. Physical education is only part of the solution. â€Å"Just as parents reinforce good reading habits, they also should encourage their children to incorporate physical activity into their daily lives† according to Judy Young, executive director of NASPE. The national Association for Sport and Physical Education (NASPE) in Reston, Va. , recently issued guidelines recommending that children ages six to eleven exercise a minimum of thirty to sixty minutes per day. The problem with this is that in today’s lifestyle, it is the norm for both parents to have careers and work full time. This means that they’re children will come home to an empty house after school. Our society consists of households where both parents work and their children are left to fend for and feed themselves after school. According to a new Urban Institute report, â€Å"An estimated four million grade-school age children are regularly without adult supervision. â€Å" Another shocking fact is that in California, six percent of 6-9 year olds and thirty two percent of 10 – 12 year olds average five hours unsupervised each week, or with a sibling under the age of 13. Research shows that children who spend a lot of time alone are more likely to have social and academic problems (HHS Press Office). When children come home from school the first thing on their agenda is food. What does the normal everyday child reach for when mom and dad aren’t around? A nutritious snack, or the cookie jar and a bag of Doritos. Marvin Moss, Capital-Journal columnist, states that â€Å"To many of you, This may not seem like a major event, but put yourself in a kid’s shoes. â€Å" â€Å"I know when mine come home from school, the first thing they want is food. â€Å" â€Å"I call their after school eating habit pre-dinner. â€Å"If one of us parents wasn’t home when they arrived home from school, how would they be made to eat a healthy pre-diner snack? â€Å" Snacks take up most of the calories in children’s diets and lead to them becoming overweight. You read "Research Proposal on Obesity" in category "Essay examples" â€Å"Total daily intake from snacks among children has risen from an average of 450 to 600 in the last two decades† ,according to researchers at the University of North Carolina at Chapel Hill. While some snacks are healthy for children and give them nutrients and energy, most snacks are usually a source of high-calorie, low-nutrient foods like soda, potato chips, and cookies. After they have picked out their snack, they go for the television and sit on the couch while all of their favorite shows come on. Its either the television or the computer or multiple video games. There are so many alternative choices for kids nowadays other than physical activities. There is always a new video game or an upgraded computer toy, and not to mention all of the new shows that come out every season. Along with the hundreds of shows that kids watch after school come the numerous food commercials advertising pizza, soda, and candy making kids minds turn to food yet again. Technology has advanced so much in the last few decades coming out with many new high-tech, entertaining things for kids to play with. All of the new technology is fascinating, but is it a coincidence that America’s weight problem is expanding along side all the new technology coming out? NO. It is no coincidence. â€Å"In America, kids spend an average of 21 hours per week in front of the television, and if a child adds 5 hours to that per week, he or she is ten percent more likely to become obese† (Parr 97). Children are larger because American life has changed. More children sit in front of video monitors than on bicycles or playing sports. According to a Nielsen Media Research Report, â€Å"Aside from the time kids spend watching television ,they spend another three to four hours daily with the internet and video games† (Karas 47). According to The Centers for Disease Control (CDC) and the National Center for Health Statistics, in 1999 over 9 million –or 15 percent– of American children and adolescents between the ages of 6 and 18 were overweight, or triple what the percentage was in 1990† (Parenting Today ). This problem is going to continue to rise over the years if our country doesn’t put more effort into stopping it. Leaving your child unattended after school and during the summer is a factor not as harmless as everyone thought. Lois Salsbury, president of Children Now, states that â€Å"While the United States has restructured its economy, analysis of the impact on working families is still in its infancy. † â€Å"Hundreds of thousands of children are spending time alone. † â€Å"Is this what we want in terms of safety and developing our children? † Our nation is developing as our parenting skills are deteriorating. We want so much to be wealthy and powerful that we neglect to realize what it is doing to our children. Parents need to realize what is happening to their children and gain control over what their kids eat and how much time they spend sitting around if this problem is going to be reversed. Another area that needs focusing on is the food available for kids to buy while at school. U. S. Surgeon General Richard Carmona, has declared childhood obesity a national epidemic (Mayer 23). The Oakland School District banned the sale of sugary drinks and candy in vending machines. The Los Angeles Unified School District, the second largest in the country, followed several weeks later (27). School lunches are not meeting up to the nutritious standards that they should. Vending machines are in almost every elementary school offering kids the opportunity to eat candy, chips, and soda at any time of the school day. The lunches offered usually have one healthy meal and the rest consist of things like pizza, cheese steaks, and mozzarella sticks. Is this what we want our kids eating all day? Legislators introduced several bills aimed at eefing up physical education requirements and fixing up school lunch programs. Gov. Gray Davis signed a bill in October that prohibits the sale of junk food in elementary schools and bans soda at middle schools (32). This needs to be done everywhere. There is no questions that school meal programs have a powerful influence on children’s future food choices. † More than half of youth in the United States eat one to three major meals in school† (Owl 27). Adequate nutrition throughout the day plays an important performance at school and enables children to make wise choices when eating. Kids who go hungry or are only allowed a hurried meal through the morning or afternoon are likely to arrive at home after school extremely hungry. This can lead to overeating particularly high-fat, easy to prepare snack foods. This pattern of behavior is difficult to change and can lead to obesity. â€Å"Providing healthy meals at a pleasant environment at school is an important part of obesity preventionâ€Å" (29). Many school lunch programs offer fast food as an alternative. Limit your childs participation in unhealthy school lunch programs. Parents should ban together and speak with their school boards about improving school lunch programs. School districts should remove the vending machines from their schools and make the lunches offered healthier. So much money is spent every year on obesity programs for children and all that money could be saved if schools would just do their part in solving the problem. â€Å"There is no more compelling reminder of the health implications than the $127 million spent each year in hospital costs related to childhood obesityâ€Å", according to the Centers for Disease control and Prevention. Some things are being done to start solving the problem but not enough. If everyone works together this battle can be overcome. The increasing number of obese parents, technology, unsupervised children after school, and unhealthy school lunches are to blame for the increasing number of overweight kids in the United States. These factors can all be helped and prevented. This problem must be fixed before it gets worse. Our nation must united and work together for the sake and well being of our children. 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Dementia Article Critique for National Government- myassignmenthelp

Question: Discuss about theDementia Article Critique for National Government. Answer: Introduction To address the needs of aging and aged population in Australia, its national government established various measures including the CALD ( Culturally and linquistically diverse) strategy (Collins, 2013). The dementia article explains some of the most suitable recommendations concerning how the wellbeing of people with special needs can be enhanced, and various things that stakeholders can do to ensure people of diverse cultures and languages feel accommodated in the society. What the Author does/do talk about The Authors talks about various goals including the support Goal 6, which have been established to enhance the wellbeing of the People from backgrounds that are diverse in terms of culture and languages. According to Wolfgang (2012), the primary purpose of this goal to enhance research and data collection techniques in order to ensure the strategies that have been established to address the needs of these people attains positive results. The author considers the importance of research in enabling the government and other agencies concerning with this program to attain proper knowledge that can assist them to understand what they can do to ensure this group of people lives better lives. The author also talks about developing different recommendations that can be used in evaluating the measures adopted from the goals set, sector standards or during a stakeholder workshop. The author ascertain that out of the 15 aged care datasets analyzed, 10 of them used their native language in most of the aspects rather than English. However, lack of standardization to the ABS data collection technique hindered proper comparison of data within and across the data sets. The author helps the reader to understand that defining and addressing the needs of CALD groups can be challenging especially when considering the significant heterogeneity of the CALD group. He also explains how the CALD population intersects with other special need groups especially those with, disabilities, dementia and the LGBTI community. Aim/s of the article The article aims mainly to support the strategies that have been established to support the aging and aged people from CALD backgrounds. For instance, it targets enhancing the effectiveness of these strategies through providing mechanisms that can be used to ensure proper data collection mechanisms are used for better research findings. According to Louisa (2012), information plays a crucial role to people with special needs because it makes them to understand various strategies that have been taken to enhance their wellbeing. The article aims at improving knowledge and confidence among the aging and aged people from CALD backgrounds, as well as enabling their families and friends to understand some of the things that they can do to enable these group of people to live better. The author seeks to enable these people to make proper decisions concerned the aged care. He suggests that the government, to increase, deliver, and encourage appropriate bilingual information, as well as education in the entire communication framework in order to increase awareness regarding aged care and support services. Moreover, the article aims at ensuring the aged people from CALD backgrounds are capable to appropriate aging and aged care services. This, therefore, means that various measures must be implemented to ensure the Aged Care Gateway delivers services that meets the needs of people with diverse cultural and linguistic characteristics (Wolfgang, 2012). This can be attained through provision of good language services and different communication mediums and also by acknowledging all guidelines established by the department. The other aim of this article is monitoring and evaluating the provision of aging and aged care services to ensure they are of high quality and can address the needs of aging and aged people especially those from CALD backgrounds. According to the author, this can be achieved by defining the concrete steps undertaken to develop a Single Quality Framework. According to the article, Aged care providers can demonstrate tangible outcomes for CALD consumers and measures of evidence of culturally inclusive care. The intended audience Martin (2010) define intended audiences as the individual, or a group of people for which service, product, or information is designed. In this article, the Authors intended audience are people from diverse cultural and linguistic backgrounds, and also their families and friends because they play key roles to ensure the needs of these people are addressed. It also targets all institutions which should play a role in attaining the objectives set by the National Ageing and Aged Care Strategy. Additionally, the article targets to inform all stakeholders who should be involved in building the evidence base for aged care policy and practice. The article also intends to inform the aged and caregivers concerning different actions that have been taken to implement the principles and goals of the CALD Strategy (Hughes Heycox, 2010). The author considers stakeholders perspectives on the success of the CALD Strategy as well as opportunities for improvement so that the audience can understand the possibilities of success, and the potential actions that can be implemented for positive results. Who commissioned the article and for what reason According to Palan (2012), the person who commission an article is the one who order or authorize various processes involved in its production such as printing and distribution to the intended audience. The article was commissioned by Merryl Uebel-Yan from the Australian Institute of Health and Welfare (AIHW), with assistance of Gen Whitlam. According to Alliaon (2013), care for the aged is an essential factor in the community. Therefore, Merryl Uebel-Yan commissioned this article to encourage the Governments obligation of improving aged care for CALD communities. This commissioners also wanted to increase awareness within the sector that the CALD Strategy fostered because the stakeholders were generally compassionate of the principles and goals of the CALD Strategy which is considered to have supported the aged care segment in addressing the needs of aging and aged people from CALD backgrounds. Merryl Uebel-Yan and his counterpart also commissioned this article to show that CALD measures can be used to identify and address the issues that arise due to cultural and linguistic diversity. They also authorized this article to enable the stakeholders in realizing that the needs of the aging and aged, especially those from diverse cultural and linguistic backgrounds can be identified and addressed if all stakeholders work together. According to Heather (2013), identifying the needs or issues that affect a particular group of people is fundamental because it helps in determining some of the critical factors that can be implemented to enhance their wellbeing. Another reason for commissioning this article was to provide information that could assist CALD sector to deliver proper aging and aged care services. Anthea (2013) affirms that authorizing the existence of this article led to an acknowledgment of different support programs established to improve the CALD sectors ability to offer better aging and aged care services. Critique of the document This article helps one to have a clear understanding concerning the needs associated with the aged populations and the reasons that should make other people to provide care for these individuals. The author helps the reader to understand that the number of the aged population continues to grow and there is a need for both the government and individuals to provide proper care for these people. It also highlights some of the things that can assist people with special needs. The author also helps one to understand that aging and aged people from diverse cultural and linguistic backgrounds have various needs that requires proper intervention measures to be implemented in order to enable them live better lives. (Rosenzweig, 2012). One of the major weaknesses associated with this article is that it does not provide comprehensive information concerning the exact measures that would generate reliable data for service improvement. Conclusion Merryl Uebel-Yan and Gen Whitlam commissioned this article with the aim of highlighting the needs of people from diverse cultural and linguistic background. The Author presents findings from a review datasets and assessment instruments in order to be able to categorize the wide range of CALD. He does precise and constant identification of the people who are at the risk of dementia, and also identifies some of the key stakeholders who can play a role in enhancing the wellbeing of these people. References Alliaon, K. S. (2013). Facing Dementia: Integrating Palliation into All Aspects of Care. Creative Nursing, 19(1), 98-113. Anthea, I. (2013). Working towards Dementia Friendly Societies. Perspectives in Public Health, 133(3), 35-56. Collins, C. F. (2013). African American Women's Life Issues Today: Vital Health and Social Matters. Anta Barbara, CA: Praeger. Heather , H. (2013). Dementia. Perspectives in Public Health, 133(3), 23-45. Hughes, M Heycox, K. (2010). Older People, Ageing and Social Work: Knowledge for Practice. Crows Nest, N.S.W : Allen Unwin. Louisa, W. (2012). Dementia: An International Crisis? Perspectives in Public Health, 132(4), 87-100. Martin, H. (2010). The Dementia Care Building Crisis. Perspectives in Public Health, 130(3), 547-561. Palan, R. K. (2012). Transitions in Dementia Care: Theoretical Support for Nursing Roles. Online Journal of Issues in Nursing, 17(2), 245-272. Rosenzweig , A. S. (2012). The Harsh Realities of Alzheimer's Care: An Insider's View of How People with Dementia Are Treated in Institutions. Santa Barbara: Praeger. Wolfgang , T. J. (2012). Dementia Care and General Physicians - a Survey on Prevalence, Means, Attitudes and Recommendations. Central European Journal of Public Health, 20(4), 52-69.